(c) Companies in a modern telecommunications industry attempt to influence sales by advertising on socialmedia and on billboards around the country. To boost their marketing campaigns, these companiessometimes use an A-list celebrity, or a B-list celebrity as the spokesperson for the company. A regressionrelationship for sales (in '000,000s) is created using: social media advertising costs (X1 in *000s of $),number of billboards (X2), and the presence of a celebrity (X3 and X4).The following regression results were obtained:VariableCoefficientIntercept0.275XI0.45X20.512X3 = 1 if a Tier-1 celebrity is used= 0 otherwise0.75X4 = 1 if a Tier-2 celebrity is used= 0 otherwise0.63(i)Predict the sales value when $200,000 is spent on social media advertising, 6 billboards are used,and an A-list celebrity is used in the marketing campaign.(ii) Determine the maximum that the company should pay for a B-list celebrity.

A telecommunication company wants to influence sales with help of social media this company using…

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rity as g: soc elebri

Trigonometry (MindTap Course List)

8th Edition

ISBN:9781305652224

Author:Charles P. McKeague, Mark D. Turner

Publisher:Charles P. McKeague, Mark D. Turner

Chapter4: Graphing And Inverse Functions

Section: Chapter Questions

Problem 6GP: If your graphing calculator is capable of computing a least-squares sinusoidal regression model, use...

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