Saporito chain of restaurants offers Italian food. The management is evaluating three different locations for their new restaurant. The factors considered, factor ratings and factor score for each location are as tabulated below. Identify the best location for the proposed restaurant. Give reasons for your answer. # Factor Factor Ratings Location Factor Score Location 1 Location 2 Location 3 1 Appearance 20 5 3 2 2 Ease of expansion 10 4 4 2 3 Proximity to markets 20 2 3 5 4 Parking facilities 15 5 3 3 5 Ease of access 15 5 2 3 6 Competition 10 2 4 5 7 Labor supply 10 3 3 4

Practical Management Science
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Saporito chain of restaurants offers Italian food. The management is evaluating three different locations for their new restaurant. The factors considered, factor ratings and factor score for each location are as tabulated below. Identify the best location for the proposed restaurant. Give reasons for your answer.

#

Factor

Factor Ratings

Location Factor Score

Location 1

Location 2

Location 3

1

Appearance

20

5

3

2

2

Ease of expansion

10

4

4

2

3

Proximity to markets

20

2

3

5

4

Parking facilities

15

5

3

3

5

Ease of access

15

5

2

3

6

Competition

10

2

4

5

7

Labor supply

10

3

3

4

 

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