Scenario A Mervin and Ling Li decided to register a partnership at the Companies Commission of Malaysia (CCM). They plan to produce toy products and use Facebook, Instagram and an e-commerce platform to sell the merchandises. In the beginning, they will operate the business themselves. Scenario B A large consumer electronics manufacturer, D’Ambrose Electronics Berhad, established a research and development division two years ago to continuously be innovative and produce new products bi-annually. It also incentivized its employees to pursue new projects, support them financially to create new subsidiaries and develop a scheme for employees to receive equity. Review the above scenarios, determine the type of entrepreneurship being pursued and contrast the characteristics of these different types of entrepreneurship.
Scenario A
Mervin and Ling Li decided to register a
Scenario B
A large consumer electronics manufacturer, D’Ambrose Electronics Berhad, established a research and development division two years ago to continuously be innovative and produce new products bi-annually. It also incentivized its employees to pursue new projects, support them financially to create new subsidiaries and develop a scheme for employees to receive equity.
Review the above scenarios, determine the type of entrepreneurship being pursued and contrast the characteristics of these different types of entrepreneurship.
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