Sean's profit is maximized when he produces which is shirts. When he does this, the marginal cost of the last shirt he produces is S than the price Sean receives for each shirt he sells. The marginal cost of producing an additional shirt (that is, one more shirt than would maximize his profit) is S which is than the price Sean receives for each shirt he sells. Therefore, Sean's profit- maximizing quantity corresponds to the intersection of the curves. Because Sean is a price taker, this last condition can also be written as

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Chapter14: Firms In Competitive Markets
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3. Profit maximization using total cost and total revenue curves
Suppose Sean runs a small business that manufactures shirts. Assume that the market for shirts is a competitive market, and the market price is $20
per shirt.
The following graph shows Sean's total cost curve.
Use the blue points (circle symbol) to plot total revenue and the green points (triangle symbol) to plot profit for shirts quantities zero through seven
(inclusive) that Sean produces.
TOTAL COST AND REVENUE (Dollars)
200
175
150
125
100
0
-25
☐
1
2
0
5
QUANTITY (Shirts)
4
☐
Total Cost
☐
7
8
(?)
O
Total Revenue
E
Profit
Transcribed Image Text:3. Profit maximization using total cost and total revenue curves Suppose Sean runs a small business that manufactures shirts. Assume that the market for shirts is a competitive market, and the market price is $20 per shirt. The following graph shows Sean's total cost curve. Use the blue points (circle symbol) to plot total revenue and the green points (triangle symbol) to plot profit for shirts quantities zero through seven (inclusive) that Sean produces. TOTAL COST AND REVENUE (Dollars) 200 175 150 125 100 0 -25 ☐ 1 2 0 5 QUANTITY (Shirts) 4 ☐ Total Cost ☐ 7 8 (?) O Total Revenue E Profit
Calculate Sean's marginal revenue and marginal cost for the first seven shirts he produces, and plot them on the following graph. Use the blue points
(circle symbol) to plot marginal revenue and the orange points (square symbol) to plot marginal cost at each quantity.
COSTS AND REVENUE (Dollars per shirt)
5
40
35
30
15
10
5
0
0
1
2
3
5
QUANTITY (Shirts)
6
7
8
O
Marginal Revenue
0
Marginal Cost
(?)
Sean's profit is maximized when he produces
shirts. When he does this, the marginal cost of the last shirt he produces is S
which is
than the price Sean receives for each shirt he sells. The marginal cost of producing an additional shirt (that is, one more shirt than
would maximize his profit) is $ , which is
than the price Sean receives for each shirt he sells. Therefore, Sean's profit-
maximizing quantity corresponds to the intersection of the
curves. Because Sean is a price taker, this
last condition can also be written as
Transcribed Image Text:Calculate Sean's marginal revenue and marginal cost for the first seven shirts he produces, and plot them on the following graph. Use the blue points (circle symbol) to plot marginal revenue and the orange points (square symbol) to plot marginal cost at each quantity. COSTS AND REVENUE (Dollars per shirt) 5 40 35 30 15 10 5 0 0 1 2 3 5 QUANTITY (Shirts) 6 7 8 O Marginal Revenue 0 Marginal Cost (?) Sean's profit is maximized when he produces shirts. When he does this, the marginal cost of the last shirt he produces is S which is than the price Sean receives for each shirt he sells. The marginal cost of producing an additional shirt (that is, one more shirt than would maximize his profit) is $ , which is than the price Sean receives for each shirt he sells. Therefore, Sean's profit- maximizing quantity corresponds to the intersection of the curves. Because Sean is a price taker, this last condition can also be written as
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