Search the web for a click-and-mortar companv that 1s using mulchannel retailing and a company that 1s using cross-cnannel or omni-channel retailing. now do the customer interactions with those companies dit-fer? Which companv would vou rather purchase from? Why?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.6: Determining An Effective Retail Strategy For Manufacturers
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Search the web for a click-and-mortar companv that 1s using mulchannel retailing and a company that 1s using cross-cnannel or omni-channel retailing. now do the customer interactions with those companies dit-fer? Which companv would vou rather purchase from? Why?
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