The positioning in the Introduction stage of a retail life cycle is

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.6: Determining An Effective Retail Strategy For Manufacturers
Problem 1LO
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The positioning in the Introduction stage of a retail life cycle is ___________________.
a.
Concept innovation
b.
Broad market
c.
Niche
d.
Special need
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