Select the right answer. 1. The crossover point between two processes A and B can be stated as - [ ] a. variable costs of process A = Variable costs of process B - [ ] B. Fixed costs of process A = Fixed costs of process B - [ ] Variable costs of process A = Fixed costs of process B - [ ] total costs of process A = total costs of Process B 2. What are the two dimensions of the service process matrix - [ ] Degree of customization and degree of capital - [ ] Degree of customization and degree of labor - [ ] Degree of volume and degree of variety d - [ ] All of the

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

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Question

Select the right answer. 1. The crossover point between two processes A and B can be stated as - [ ] a. variable costs of process A = Variable costs of process B - [ ] B. Fixed costs of process A = Fixed costs of process B - [ ] Variable costs of process A = Fixed costs of process B - [ ] total costs of process A = total costs of Process B 2. What are the two dimensions of the service process matrix - [ ] Degree of customization and degree of capital - [ ] Degree of customization and degree of labor - [ ] Degree of volume and degree of variety d - [ ] All of the above 3. Which of the following strategies could be used when demand exceeds the capacity. - [ ] Stimulate the market through price reductions or aggressive marketing - [ ] Product changes. - [ ] decreasing prices of products - [ ] Discouraging marginally profitable business 4. Capacity decision determines which of the following? a. whether demand will be satisfied or whether facilities will be three-time horizons B. Capital requirements c. large portion of fixed costs. d. All of the above

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