service

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Provide at least two specific examples of how quality as organizational excellence can be deployed through operations in a service-related company. Include the service process and possible quality management system models (ISO, King Abdulaziz, Lean or other) and specific quality tools which can be applied in your response.

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