Services differ from products because   Cannot be forecast Are subject to labor rates Are dependent on labor They cannot be weighed and usually require interaction with a company

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Services differ from products because

 

Cannot be forecast

Are subject to labor rates

Are dependent on labor

They cannot be weighed and usually require interaction with a company

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