Services differ from products because Cannot be forecast Are subject to labor rates Are dependent on labor They cannot be weighed and usually require interaction with a company
Services differ from products because Cannot be forecast Are subject to labor rates Are dependent on labor They cannot be weighed and usually require interaction with a company
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Services differ from products because
Cannot be
Are subject to labor rates
Are dependent on labor
They cannot be weighed and usually require interaction with a company
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