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Sign of life in the US-What do marketers mean by "positioning", and why is it an important strategy to them?
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- Is coupon usage a widespread activity in the targeted international markets?What other forms of sales promotion should be used?Examples of this market from uae or Gcc countries : 1- competitive market: 2-monopoly : 3-monopolistic competition : 4-oligopoly:Do you think that MTV’s future lies mostly in its international operations? Explain your
- Why do electricity markets need to be organized? Explain why the Pool model of supply is the economists dream.The pie-chart given below shows the annual global market share of Pepsi and Coke for the last five years on average. Under what market structure do Pepsi and Coke operate? What microeconomic model can best describe the behavior of Pepsi and Coke? Explain the main theme of this model. Given the obvious market share of both Pepsi and Coke, on what grounds would you justify the multi-billion-dollar annual advertising spending by those two companies?Show demand formula (components) for a closed economy case
- Market approval in the US for new pharmaceutical products is a long, arduous, and expensive process. Once approved, patent protection keeps close substitute products from entering for some years. If the demand for a particular product is stable, what would you predict for the profitability after approval and prior to patent expiration? Why? What would you predict for the profitability of pharmaceuticals products after the patent expires? Why?What impact (if any) could Wendy's prior failures in international markets have on its current expansion efforts?.In some industries, securing the adoption of an industry standard that is favourable to one’s own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the product’s market share. Microsoft’s Windows is an excellent example.2 The more customers adopt Windows, the more applications are introduced by independent software developers, and the more applications that are introduced the greater the chance for further adoptions. With other products the market can quickly exhibit diminishing returns to promotional expenditure, as it becomes saturated. However, with the adoption of new industry standards, or a new technology, increasing returns can persist.3 Microsoft is therefore willing to spend huge amounts on promotion and marketing to gain this advantage and dominate the industry. Many would claim that this is a restrictive practice, and that this has justified the recent anti-trust suit against the company. The competitive aspects of this…
- What types of political, economic, and competitive challenges does MTV Networks International face by operating worldwide? How has MTV Networks International overcome cultural differences to create a world brand?What processes and steps can be took to compete with an MNC by a domestic rival company so that they can remain in the market?What is meant by Promotion Mix? Explain its components