Some say that advertising increases the efficiency of markets; others say that it decreases their efficiency. Explain the basis for these conflicting interpretations and focus on the ethical side of the business.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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Some say that advertising increases the efficiency of markets; others say that it decreases their efficiency. Explain the basis for these conflicting interpretations and focus on the ethical side of the business.

 
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