Some say that advertising increases the efficiency of markets; others say that it decreases their efficiency. Explain the basis for these conflicting interpretations and focus on the ethical side of the business.
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Some say that advertising increases the
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- Advertising is typically inefficient for the market. Briefly discuss why this is the case? Is there a time when advertising is efficient for the market? Provide an example.One of the criticisms of advertising is that it causes people to buy more than they can afford. Do you agree that advertising causes people to buy more than they can afford, or is advertising just responding to the materialistic desire of individuals?With the development of information technology, advertising is becoming more intrusive in our daily lives. Discuss the pros and cons of advertising of medical and pharmaceutical products? Should the government impose more restrictions on advertising on these products? If so, under what conditions?
- Do you believe that television (cable) advertising has largely becomeunimportant or do you believe that television advertising is still the mostpowerful advertising medium?How can marketers ensure that their advertising is truthful and not misleading to consumers?Though advertising provides marketers a way to pay for access to communicate with target markets, it is frequently criticized. Is advertising a good choice for your organization and its target audience? Determine the relevant criticisms of advertising and propose solutions for your organization and its promotional strategy.