Sony Electronics produces a wide variety of electronic products for the consumer marketplace, such as laptop computers, PlayStation game consoles, and tablet computers. What type of products would these be considered in Lee’s Uncertainty Framework?
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| Sony Electronics produces a wide variety of electronic products for the consumer marketplace, such as laptop computers, PlayStation game consoles, and tablet computers. What type of products would these be considered in Lee’s Uncertainty Framework? |
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- Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?The computer-gaming market in the United States is estimated at $18.5 billion as of 2017 (VentureBeat website). Consider the case of Video Tech, a computer-gaming company located in San Jose, California. It is considering the production of one of two new video games for the coming holiday season: Battle Pacific or Space Pirates. Battle Pacific is a unique game and appears to have no competition. Estimated profits (in thousands of dollars) under high, medium, and low demand are as follows: Excel File: data20-05a.xls DemandBattle Pacific High Medium LowProfit $1,100 $800 $400Probability 0.2 0.5 0.3Video Tech is optimistic about its Space Pirates game. However, the concern is that profitability will be affected by a competitor's introduction of a video game viewed as similar to Space Pirates. For planning purposes, Video Tech believes there is a 0.7 probability that…
- how would a homebuilder, landlord, or property manager justify the use of energy star appliances in pricing properties and competing with other homebuildersConsider the scenario and then answer the questions that follow. Phile sells imported skateboards to skating fanatics in Cape Town. His business is called Thrills on Wheels. Phile imports the products because the supplier promises the most unique quality and design in the world. The price of the skateboard is currently R3 000.00. He sells the skateboard from his online store and advertises the product on his Instagram page. Phile has been operating for four months and has been very successful. Q.3.1Product, Price, Place and Promotion are known as the four P’s of marketing. Identify an example for each P, from the scenario above.(4) Q.3.2Design a missionstatement for Phile’s business.(You may make assumptions as you see fit).(2) Q.3.3Explain the impact of the following two macro environments on Phile’s business. Q.3.3.1Technological.(2) Q.3.3.2Socio-cultural.Both HP and Kodak offer printers and ink to the market. HP tends to pricetheir printers low and their ink high. Kodak tends to price their printers high and their ink low. What is the price structure used by HP? By Kodak? If customers are more sensitive to the upfront price of a printer, which price structure is likely to prove more profitable?
- Qno1. Discuss whether the internet will result in disintermediation of the following retail stores , video rental stores, music stores , and clothing stores.Suppose that new uses are discovered for corn. Assume that nothing else haschanged. What do you expect to happen to the price of soybeans. Explain with a supply and demand diagram for soybeans. For a bonus point, what is the real-world basis for this question?
