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State the variety of segmentation bases used by marketers.
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Solved in 3 steps
- List and briefly describe five commonly used market segmentation approaches. Provide an example for each.How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation.Define ; Segmentation, targeting and positioning. Explain how do each of these important marketing process relate to each other .
- How is demographic segmentation used in consumer markets? Provide an example where marketers have used demographic segmentation.Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOMBriefly explain segmentation