Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.2: Criteria For Effective Market Segmentation
Problem 1LO
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How can marketers use
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Step 1
Behavioral Segmentation is one the best way to get to know your consumers as people, personal content of the customers based on their acons and interests.
Step 2
It partitions customers as indicated by personal conduct standards as they connect with an organization. ... The goal of conduct showcasing is to: Understand how to address the specific necessities and wants of customer gatherings. Tailor your product or service to address those issues and wants.
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