Ster-Kinekor operates in an environment that is currently being disrupted by the COVID-19 pandemic as well as streaming services such as Netflix and Amazon Prime. Compare the brands current “innovative characteristics” to that of a competitor; • Discuss innovation drivers for the brand and its competitor and indicate the difference between them; • Identify innovation barriers and enablers within Ster Kinekor.
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Ster-Kinekor operates in an environment that is currently being disrupted by the COVID-19 pandemic as well as streaming services such as Netflix and Amazon Prime.
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Compare the brands current “innovative characteristics” to that of a competitor; • Discuss innovation drivers for the brand and its competitor and indicate the difference between them; • Identify innovation barriers and enablers within Ster Kinekor.
|
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- Define the term Core Innovation?Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?Design an innovation product from the existing product of your choice and identify its 4 P's.
- Described the Benefits of Innovation Management. Answer in detailsQ1. Give an example of each driver of innovation Driver Example Financial pressures to reduce costs, increase efficiency, do more with less, etc. Increased competition Shorter product life cycles Value migration Stricter regulation Industry and community needs for sustainable development Increased demand for accountability Demographic, social and market changes Rising customer expectations regarding service and quality Changing economy Greater availability of potentially useful technologies coupled with a need to exceed the competition in these technologiesConduct a marketing operational analysis for Bosch Car Service, identify the gaps, and develop a revised Marketing strategy. report should include, Executive summary, Situation analysis, Positioning of the brand and competetive advantages, Revised markerting strategy going forward, Conclution and recommendations
- New Product Introductionidentify a new product your company will introduce.Address each of the following in your paper:Identify your company and give a short background on the business including their mission, vision, goals, and objectives.Identify the new product you will develop and roll out to the customer.Describe how the design team will include the following functions and organizations, explaining the role for each team member:MarketingEngineeringOperationsSupply ChainQualityKey SuppliersHow will you use technology in the development, manufacture, and supply chain of your new product?How will you ensure the quality of the product in its design and production?A. What does the following scenario suggest to a company CEO? Sales in units are increasing and average price is increasing. Net operating income is increasing. a. The current business environment (external environmental factors) is improving b. Margin of safety is declining c. The integration between marketing and production is poor d. Variable production expenses have declined B. What does the following scenario suggest to a company CEO? Sales in units are decreasing and average price is increasing. Net operating income is increasing. a. The higher average price is hurting the overall company b. Product quality has declined c. The higher average price is making up for the lower volume d. Variable production expenses have increasedJournal Name: Journal of strategy and managementPublisher:Emerald Publishing LimitedSubmit a short report on the publication trends of the journal, in the report to show the publication trends of the journal during the five (5) year period 2013-2017. Please provide all references you used in your research. The report should include the following information: Trend analysis of the topic for five years (2013 - 2017)
- Provide an introduction to Bill Gates Speech at Harvard (part 1) by DHK123, Scott Berkun Lecture: The Myths of Innovation by Carnegie Mellon University, Prahalad @ MSM Opportunities at Bottom of the Pyramid 1/6 by MaasSchoManage, Frank Piller(RWTH/MIT): Innovation and Mass Customization by Cyledge and How can we better understand customers? by Google. Provide an analysis of your understanding from these videos. Follow the analysis with alternatives that are applicable to the analysis formulated. What are the assumptions that can be made from reviewing the videos? Provide recommendations to implement innovation as part as common practice. Next, how would you implement the recommendations? Provide lessons learned and conclusion.Is the following statement correct? The value disciplines are product leadership, customer intimacy, and operational excellence. Customer intimacy means offering customers leading-edge products and services that consistently enhance the customer’s use or application of the product, thereby making rivals’ goods obsolete. Audi, for example, is known for its slogan "advancement through technology". Operational excellence means segmenting and targeting markets precisely and then tailoring offerings to match the demands of that niche market, such as Wiesman. Wiesman is a car manufacturer that produces only 100 roadsters per year. The two-seaters are customized. By customer intimacy, we mean providing customers with reliable products or services at competitive prices and delivered with minimal difficulty, or inconvenience. Toyota, for instance, is a master of operational excellence and they have turned their value discipline into a strategic weapon. Their approach is based in part on…Explain the effects you believe the Internet's capabilities will have on the brands you identified in the previous question and what the owner of the brand should do in light of them?