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- Explain the concept of strategic planning and its role in setting long-term goals and creating a roadmap for success. Provide a case study of a company that effectively utilized strategic planning to expand into new markets or industries and achieve sustainable growth.How does strategic analysis at the corporate level differ from strategic analysis at the business level? Explain your answer.When using the strategic management process, firms should start by A) developing a strategic vision, mission and values. B) developing a proven business model, deciding on the company's top management team, and crafting a strategy. setting objectives, developing a business model, crafting a strategy, and deciding how much of the company's resources to employ in the pursuit of sustainable competitive advantage. C) coming up with a statement of the company's mission and communicating it to all employees, setting objectives, selecting a business model, and monitoring developments and initiating corrective adjustments to the business model when necessary. D) deciding on the company's board of directors, setting financial objectives, crafting a strategy, and choosing what business approaches and operating practices to employ.
- using reference and giving appropriate examples ,differentiate the following levels of strategic planning;corporate ,business,functionalIndicate whether or not the organization where you are employed engages in strategic management and planning. If Yes, how has this benefitted the organization? If No, give your perceptions regarding the limitations and why the organization does not engage in strategic management and planning.Select an existing company and carry out an analysis of it based on the concepts of strategic planning Write an introduction on the topic of strategic planning Describe the company and the products or services it offers Evaluate the mission and vision Carry out a SWOT analysis, Identify how the company achieves competitive advantage Explain what other strategic options the company can take to achieve future growth
- Developing a marketing plan at the Strategic Business Unit level requires internal and externalanalysis. These two have been described as critical to the success or failure of the plan.While the internal analysis may consist of examining the organization’s own dynamics aswell as the industry, its external analysis consists of macro-environmental factors. Abusiness conducts these analyses before formulating its goals and developing its strategy.However, not all businesses understand these dynamics nor know how to effectivelyconduct their external environmental analysis. As a practitioner with good marketingknowledge, discuss the external marketing environment and its strategic role in marketingstrategy planning decisions illustrating with clear examples from the Ghanaian market.write a frictional extensive interview with two family members, friends, or peers who recently made a major purchase. Describe the buying process and report your results. If each represented a market segment, what are the strategy implications?Suppose you have been appointed as the CMO (Chief Marketing Officer) of Walton Bd (the electronic giant of the country) and the management wants you to give a presentation on the strategies you will follow for minimizing the strategic planning gap of the company. So what strategies will you include in your presentation ? Relevant examples will be appreciated. *
- How do the goals set for a marketing program in the planning phase relate to the evaluation phase of the strategic marketing process?How do you complete an internal marketing audit for Walmart and categorize the following key issues like Competitors, Their competitive advantage, Their competitor intelligence (CI), Focus on competitor capabilitiesCompetitor strategies, Prediction of response patterns, and how competitors will react to future actions of the company?Using a marketing planning framework of your choice, prepare a medium term strategic marketing plan and present it to the board of directors by including the following areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy, competitive advantage• Tactics - 7 Ps, Organizational structure • Actions & Control - Balance score card, Budgets, Schedules