Subject: Management Studies Topic: Business communication 1. (a) How can internal and external communication contribute to an organisation’s success? (b). What factors can negatively affect the external communication of an organisation? 2. Use scenario which depicts communication. Usingthe gatekeeper model, identify the elements of the scenario which reflectthe model, and illustrate how the ‘gatekeeper’ influenced the messagewhich was disseminated to the extent that the message received was notthe message which should have been delivered. 3. How can you ensure that gatekeepers do not negativelyinfluence the message/s you receive?

Subject: Management Studies Topic: Business communication 1. (a) How can internal and external communication contribute to an organisation’s success? (b). What factors can negatively affect the external communication of an organisation? 2. Use scenario which depicts communication. Usingthe gatekeeper model, identify the elements of the scenario which reflectthe model, and illustrate how the ‘gatekeeper’ influenced the messagewhich was disseminated to the extent that the message received was notthe message which should have been delivered. 3. How can you ensure that gatekeepers do not negativelyinfluence the message/s you receive?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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