An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In terms of the communication model, the sender of this message is O a. Ladies' Home Journal O b. Maybelline OC. Melina Kanakaredes O d. the target market to which Melina Kanakaredes appeals e. readers who redeem the $1-off coupon

An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In terms of the communication model, the sender of this message is O a. Ladies' Home Journal O b. Maybelline OC. Melina Kanakaredes O d. the target market to which Melina Kanakaredes appeals e. readers who redeem the $1-off coupon

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 5CTQ: Respond in writing to the issues presented in this case by preparing two documents: a communication...

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Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.
The manufacturer of Beats headphones by Dr. Dre decides to advertise in the "lifestyles" sections of big-city newspapers. However, this generates a limited response in sales. Which of these explains a likely breakdown in the communication process here? A) The message was decoded incorrectly. B) The message was not transmitted. C) The message was not received by its intended audience. D) The message was encoded incorrectly. E) The sender was not clearly identified.
1. Why would a firm develop an advantage in switching from Promotion to Communication in the marketing mix? a. The Communications approach gives the marketer more control over the message content and delivery. b. The Communications approach favors social media and online messaging instead of using traditional promotion vehicles. c. The Communication approach enhances effectiveness of the message instead of efficiency of delivery and execution. d. The Communications approach means fewer messages delivered more frequently 2. All of the following relate to managing exchanges with customers EXCEPT: a. development of a significant social media presence. b. communicating with customers. c. creating offerings. d. delivering offerings to customers. 3. What is the general rule for how many segments to focus on at a time? a. Companies should focus on the most attractive segment. b. Companies should focus on the three most attractive segments. c. Companies should focus on all segments for…
There are 7Cs of effective communication, which applies to both written as well as oral communication. With aid of practical report discuss how Danone Nutricia should have used the effective communication approach to manage the bad image created by the formula scandal.
Describe two possible sources of communication noise that kellogg's could encounter in getting its message out to its target audiences? How might kellogg's proactively prevent such noise in each case?
Integrated Marketing Communications (Chapter 17) See the below example of integrated marketing communications Which one of the goals from the AIDA model does this communication best accomplish? (Highlight one answer) Awareness Interest Desire Action Explain your answer using course concepts: I am between Interest and Desire. I understand that Desire comes into play when for example a celebrity in a way endorses the product. Which what appears to happen here. However, with Interest, it is suppose to persuade the consumer that the product is worth it. Which I feel that showing the collaboration between BTS and McDonald's is meant to intrigue consumers into looking into the meal. I am at a loss.
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Two factors have enhanced management’s respect for employee communication in public relations: One is the value associated with building employee understanding, teamwork, and commitment in achieving bottom-line results. What is the other? Select one: a. Public relations have the coordination and mediation necessary for dealing with employees b. Advances in technology require greater skill to carry out the employee communication function c. The need for a strong management communication network and to hold supervisors accountable for effective employee communication d. Public relations’ expanded role in directly achieving bottom–line results
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Please answer these questions -Explain the usefulness of the five-stage customer loyalty model in creating messages to convey to each of the audiences. -Explain why the effectiveness of online advertising is difficult to measure. -Why is market segmentation an important element in online advertising success? -Discuss the new strategies for display ads.
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