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Summarize the four strategies for new product development.
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- Build a chart with columns for traditional grocers, Instacart, and FreshDirect. Add rows showing various advantages to the firm and consumer and use the row/column intersection to show whether the alternative in the column has an advantage over its rivals. Also list how the advantage is realized (e.g., lower costs/higher profits, or strategic asset creation such as improved brand, more data, switch cost creation)Given a description of a company's marketing mix, classify the elements of the marketing mix and the category of marketing.Describe the major retailer marketing decisions?
- Evaluate the key marketing issues and their implications.Identify the different advertising objectives? Provide examples of brand advertisement for each one of them with links of advertisement and why the ad matches the objective.Consider any brand of your choice and discuss the stages of it's product life cycle and also the strategies that it will adapt in each stage of life cycle.
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