Suppose that the retailer SnowInc buys ski jackets from the Chinese manufacturerJacketCo. Due to the short selling season and long delivery lead time for this fashiongood, this is a one-time purchase decision. SnowInc estimates the season’s demand forone type of jacket to be normally distributed with mean 500 and standard deviation 100.Retail price for the jacket is $100. If not sold at the end of the season they unload themfor $10 per jacket. The wholesale price JacketCo charges is $30 per jacket and JacketCo’sper unit manufacturing cost is $12. How many jackets should SnowInc order and what arethe two firms’ profits? If both firms were owned by the same company, how would theseanswers change?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Suppose that the retailer SnowInc buys ski jackets from the Chinese manufacturer
JacketCo. Due to the short selling season and long delivery lead time for this fashion
good, this is a one-time purchase decision. SnowInc estimates the season’s demand for
one type of jacket to be normally distributed with mean 500 and standard deviation 100.
Retail price for the jacket is $100. If not sold at the end of the season they unload them
for $10 per jacket. The wholesale price JacketCo charges is $30 per jacket and JacketCo’s
per unit manufacturing cost is $12. How many jackets should SnowInc order and what are
the two firms’ profits? If both firms were owned by the same company, how would these
answers change?

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