SYSTEMS DESIGN Robin Alper, a manager of the credit collectionsdepartment for ACME Building Supplies, isextremely unhappy with a new system that wasinstalled three months ago. Her complaint is thatthe data flows from the billing and accounts receivabledepartments are not occurring in the manneroriginally requested. Further, the updates to thedatabase files are not occurring as frequently as shehad envisioned. Thus, the hope that the new systemwould provide more current and timely informationhas not materialized. She claims that the systemsanalysts spent three days interviewing her and otherworkers. During that time, she and the other workersthought they had clearly conveyed their needs. Shefeels as if their needs were ignored and their time was wasted. RequiredWhat went wrong during the systems design process?What suggestions would you make for futureprojects?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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SYSTEMS DESIGN

Robin Alper, a manager of the credit collections
department for ACME Building Supplies, is
extremely unhappy with a new system that was
installed three months ago. Her complaint is that
the data flows from the billing and accounts receivable
departments are not occurring in the manner
originally requested. Further, the updates to the
database files are not occurring as frequently as she
had envisioned. Thus, the hope that the new system
would provide more current and timely information
has not materialized. She claims that the systems
analysts spent three days interviewing her and other
workers. During that time, she and the other workers
thought they had clearly conveyed their needs. She
feels as if their needs were ignored and their time was wasted.

Required
What went wrong during the systems design process?
What suggestions would you make for future
projects?

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