Take-a-Break Travel Company offers spring break travel packages to college students. Two of its packages, a 5-day, 4-night trip to Cancun and a 7-day, 6-night trip to Jamaica, have the following characteristics: Package Specifications Cancun Jamaica Cost Data Oceanfront room; number of nights 4 6 $ 20 /night Meals: Breakfasts 4 6 $ 5 /ea Lunches 4 6 $ 8 /ea Dinners 4 0 $ 10 /ea Scuba diving trips 6 3 $ 17 /ea Water skiing trips 8 4 $ 12 /ea Airfare (round trip from Miami) 1 1 $ 215 (Cancun), $ 290 (Jamaica) Transportation to and from airport 1 1 $ 17 (Cancun), $ 12 (Jamaica) The Cancun trip sells for $750, and the Jamaica trip sells for $690, and both packages allow two bags to be checked for free. Required: 1. What are the current profit margins on both trips? 2. Take-a-Break’s management believes that it must drop the price on the Cancun and Jamaica trips to $710 and $640, respectively, in order to remain competitive in the market. Recalculate profit margins for both packages at these price levels.
Take-a-Break Travel Company offers spring break travel packages to college students. Two of its packages, a 5-day, 4-night trip to Cancun and a 7-day, 6-night trip to Jamaica, have the following characteristics: Package Specifications Cancun Jamaica Cost Data Oceanfront room; number of nights 4 6 $ 20 /night Meals: Breakfasts 4 6 $ 5 /ea Lunches 4 6 $ 8 /ea Dinners 4 0 $ 10 /ea Scuba diving trips 6 3 $ 17 /ea Water skiing trips 8 4 $ 12 /ea Airfare (round trip from Miami) 1 1 $ 215 (Cancun), $ 290 (Jamaica) Transportation to and from airport 1 1 $ 17 (Cancun), $ 12 (Jamaica) The Cancun trip sells for $750, and the Jamaica trip sells for $690, and both packages allow two bags to be checked for free. Required: 1. What are the current profit margins on both trips? 2. Take-a-Break’s management believes that it must drop the price on the Cancun and Jamaica trips to $710 and $640, respectively, in order to remain competitive in the market. Recalculate profit margins for both packages at these price levels.
Financial And Managerial Accounting
15th Edition
ISBN:9781337902663
Author:WARREN, Carl S.
Publisher:WARREN, Carl S.
Chapter25: Differential Analysis And Product Pricing
Section: Chapter Questions
Problem 1MAD: Analyze Pacific Airways Pacific Airways provides air travel services between Los Angeles and...
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Take-a-Break Travel Company offers spring break travel packages to college students. Two of its packages, a 5-day, 4-night trip to Cancun and a 7-day, 6-night trip to Jamaica, have the following characteristics:
Package Specifications | Cancun | Jamaica | Cost Data | ||||||||
Oceanfront room; number of nights | 4 | 6 | $ | 20 | /night | ||||||
Meals: | |||||||||||
Breakfasts | 4 | 6 | $ | 5 | /ea | ||||||
Lunches | 4 | 6 | $ | 8 | /ea | ||||||
Dinners | 4 | 0 | $ | 10 | /ea | ||||||
Scuba diving trips | 6 | 3 | $ | 17 | /ea | ||||||
Water skiing trips | 8 | 4 | $ | 12 | /ea | ||||||
Airfare (round trip from Miami) | 1 | 1 | $ | 215 | (Cancun), | ||||||
$ | 290 | (Jamaica) | |||||||||
Transportation to and from airport | 1 | 1 | $ | 17 | (Cancun), | ||||||
$ | 12 | (Jamaica) | |||||||||
The Cancun trip sells for $750, and the Jamaica trip sells for $690, and both packages allow two bags to be checked for free.
Required:
1. What are the current profit margins on both trips?
2. Take-a-Break’s management believes that it must drop the price on the Cancun and Jamaica trips to $710 and $640, respectively, in order to remain competitive in the market. Recalculate profit margins for both packages at these price levels.
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