Take into consideration the following: What do you think would have happened if Big Data and Predictive Analytics, for example, had been used in marketing 10-15 years ago? And, more importantly, why is this the case?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section18.6: Skills Needed For Mti
Problem 3CC: What forecasting techniques are used in the management of technology and innovation?
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Take into consideration the following: What do you think would have happened if Big Data and Predictive Analytics, for example, had been used in marketing 10-15 years ago? And, more importantly, why is this the case?

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