Please answer fast Despite the rapid technological advancement and continuous changein consumers' behavior, Mercedes-Benz was able to sustain itscompetitive advantage. Nevertheless, the emerging environmentalregulations placed by many governments to address climate changehad an extensive impact on the automotive industry. To cope with thenew legal requirements, Bayerische Motoren Werke AG (BMW), an olddirect competitor to Mercedes, has introduced a new line ofenvironmentally-friendly electric cars. Consequently, many Mercedescustomers began switching to BMW. Based on the scenario, which ofthe following general environment trend has affected the automotiveindustry? *O Economic climateO Legal and political conditionsO Demographic trendsO Technological change

A business doesn't functions isolation, there are many factors in the environment which have a…

Answered: Despite the rapid technological…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Forbes Magazine named Exxon Mobil “Green Company Of The Year” in 2009 for its focus on natural gas (as opposed to coal). However, in the same year, Exxon Mobil was lobbying heavily against the scientific consensus that climate change was occurring and that it was mainly caused by the burning of fossil fuels. If Exxon was was a benefit corporation , could shareholders sue its directors for the inconsistency?
Relate Medtronic's decision to sell pacemakers in China to its corporate mission statement.How does the decision relate to these Medtronic stakeolders: (a) shareholders of Medtronic stock, (B) Medtronic employees and (c ) Chinese patients?
1. What are the macro-environmental analysis of NISSAN? 2. What are the social analysis of NISSAN? 3. What are the political analysis of NISSAN?
What does Nike’s continued financial success, in spite of the lawsuit, suggest about consumers’ reactions to negative publicity? Have American media and NGOs exaggerated the impact of a firm’s labor practices and corporate social responsibility on its sales? How should managers of an MNC respond to such negative publicity?
Critically evaluate the different responses to corporate governance and the role of government regulations in responding to issues raised by an examination of the ethical issues impacting upon the business organisations that have encouraged corporate governance reform worldwide. Please nclude such things as: 1. Comparative Corporate Governance systems - Europe, USA, Asia2. Globalisation issues including International corporate governance and comparative analysis3. Leadership, Values & Managing Ethical Behaviour 4. Ethics & CSR in a Global Context
In what way did PepsiCo use ethics as a driver for competitive advantage?
1. Environmental change is an ongoing challenge to organizations. True or false 2. When an organization goes beyond its legal and economic obligations to stockholders and takes action that provides greater benefit to society, it is demonstrating competitive advantage. true or false
Critics of Starbucks’ business relationships with their coffee growers argue that their sole interest is in maintaining a stable supply of coffee beans. Is that a fair assessment? Why or why not? From a CSR perspective, how could Starbucks approach this issue differently?
Discuss the concept of using ethics as a competitive advantage. Address the following: In what way did Pepsico use ethics as a driver for competitive advantage? Include the three ethics policy components that were applied across the company’s value chain as a culture of ethics allows all employees to focus their efforts on the ethical pursuit of corporate objectives without ambiguity.
Would Adidas be more financially successful if it were not so focused on social responsibility? Explain.
In 100 or more words As an advisor to the board of directors, what recommendations would you make to ensure that Tesla develops sustainable profits
Describe some ways Volkswagen ignored the six forces in the marketing environment. How did it violate its responsibilities to competitors, consumers, and regulators?

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