Tech has a student population of 30,000 and is located in a small college town in Virginia. DirectCast Cable TV has a small service staff or three installation trucks and technicians that is sufficient to handle service calls and installations for almost the entire year. However, for the month-long period right before and during the beginning of fall semester in August, when all the students return, the cable TV service is overwhelmed. During the normal year DirectCast averages about 15 service requests per day (Poisson distributed), and service calls average about 50 minutes (exponentially distributed) during their 8-hour workday. However, during the month before school starts, the demand for service calls triples, and almost all of these are requests for installations, so the average service time increases to 80 minutes. During normal demand periods, DirectCast guarantees service within a 24-hour period. as an alternative to borrowing trucks and crews from other offices (which can be costly), DirectCast is considering extending the normal workday to 16 hours and paying its own technicians overtime. Would this satisfy demand to the extent that additional trucks and crews would not have to be borrowed from other offices? Discuss the financial information DirectCast would likely have to consider in making these decisions.

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter17: Activity Resource Usage Model And Tactical Decision Making
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Tech has a student population of 30,000 and is located in a small college town in Virginia.
DirectCast Cable TV has a small service staff or three installation trucks and technicians that is
sufficient to handle service calls and installations for almost the entire year. However, for the
month-long period right before and during the beginning of fall semester in August, when all the
students return, the cable TV service is overwhelmed. During the normal year DirectCast averages
about 15 service requests per day (Poisson distributed), and service calls average about 50 minutes (exponentially distributed) during their 8-hour workday. However, during the month
before school starts, the demand for service calls triples, and almost all of these are requests for
installations, so the average service time increases to 80 minutes. During normal demand
periods, DirectCast guarantees service within a 24-hour period. as an alternative to borrowing trucks and crews from other offices (which can be
costly), DirectCast is considering extending the normal workday to 16 hours and paying its own
technicians overtime. Would this satisfy demand to the extent that additional trucks and crews
would not have to be borrowed from other offices? Discuss the financial information DirectCast
would likely have to consider in making these decisions.

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