The Burrito Barn is considering a price reduction on the Firegut Burrito, which currently sells for the price of $5.00.  Giuseppe, the proprietor of Burrito Barn, knows the price elasticity for the Firegut is roughly equal to -2.3 over the range being considered for the price change.  The Firegut has been selling at the brisk pace of 500 burritos per week.  To increase market share, Giuseppe would like to increase sales to 750 per week.  What price should Giuseppe set?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 7E: In an attempt to increase revenues and profits, a firm is considering a 4 percent increase in price...
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The Burrito Barn is considering a price reduction on the Firegut Burrito, which currently sells for the price of $5.00.  Giuseppe, the proprietor of Burrito Barn, knows the price elasticity for the Firegut is roughly equal to -2.3 over the range being considered for the price change.  The Firegut has been selling at the brisk pace of 500 burritos per week.  To increase market share, Giuseppe would like to increase sales to 750 per week.  What price should Giuseppe set?

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