The commonly used modes of entry for internationalization include exporting, licensing, acquisition, strategic alliance, and new wholly-owned subsidiaries. What are the advantages and disadvantages of each entry mode?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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The commonly used modes of entry for internationalization include exporting, licensing, acquisition, strategic alliance, and new wholly-owned subsidiaries. What are the advantages and disadvantages of each entry mode?
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