The economic analysis division of Mapco Enterprises has estimated the demand function for its line of weed trimmers as QD = 18,000 + 0.4N − 350PM + 90Ps whereN = number of new homes completed in the primary market area PM = price of the Mapco trimmer PS = price of its competitor’s Surefire trimmer In 2010, 15,000 new homes are expected to be completed in the primary market area. Mapco plans to charge $50 for its trimmer. The Surefire trimmer is expected to sell for $55. a. What sales are forecasted for 2010 under these conditions? b. If its competitor cuts the price of the Surefire trimmer to $50, what effect will this have on Mapco’s sales?c. What effect would a 30 percent reduction in the number of new homes completed have on Mapco’s sales (ignore the impact of the price cut of the Surefire trimmer)?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter5: Business And Economic Forecasting
Section: Chapter Questions
Problem 6E: The economic analysis division of Mapco Enterprises has estimated the demand function for its line...
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The economic analysis division of Mapco Enterprises has estimated the demand function for its line of weed trimmers as
QD = 18,000 + 0.4N − 350PM + 90Ps
whereN = number of new homes completed in the primary market area
PM = price of the Mapco trimmer
PS = price of its competitor’s Surefire trimmer

In 2010, 15,000 new homes are expected to be completed in the primary market area. Mapco plans to charge $50 for its trimmer. The Surefire trimmer is expected to sell for $55.
a. What sales are forecasted for 2010 under these conditions?
b. If its competitor cuts the price of the Surefire trimmer to $50, what effect will this have on Mapco’s sales?
c. What effect would a 30 percent reduction in the number of new homes completed have on Mapco’s sales (ignore the impact of the price cut of the Surefire trimmer)?

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