The following should be considered: Is it possible that Big Data and Predictive Analytics would have been useful to marketers 15 years ago? What's more, how come?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section18.6: Skills Needed For Mti
Problem 3CC: What forecasting techniques are used in the management of technology and innovation?
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The following should be considered: Is it possible that Big Data and Predictive Analytics would have been useful to marketers 15 years ago? What's more, how come?

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