The following table contains the number of complaints received in a department store for the first 6 months of operation: MONTH January February March April May June COMPLAINTS 36 45 81 90 108 144 If a three-month moving average is used to smooth this series, what would have been the forecast for May? Forecast for May

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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The following table contains the number of complaints received in a department store for the first 6 months of operation:
MONTH
January
February
March
April
May
June
COMPLAINTS
36
45
81
90
Forecast for May
108
144
If a three-month moving average is used to smooth this series, what would have been the forecast for May?
Transcribed Image Text:The following table contains the number of complaints received in a department store for the first 6 months of operation: MONTH January February March April May June COMPLAINTS 36 45 81 90 Forecast for May 108 144 If a three-month moving average is used to smooth this series, what would have been the forecast for May?
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