The following table shows the quantity of a good sold by a monopolist at different prices. Quantity (units) 150 Price ($) 6. 200 250 300 350 400 450 8. 7 6. 4. 3 If the monopolist increases production from 250 to 400, what happens to total revenue (TR)? O TR decreases by $150 O TR increases by $3 TR decreases by $3 TR increases by $150

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Product and Price Bundling

Product and price bundling is used as a marketing strategy by businesses, where complementary products and services are combined and sold as a package deal. This bundled price is usually less than the total price of the individual products if they were to be sold separately. When bundled and sold, each product is sold at a reduced price. Using a price bundling strategy helps increase the average revenue per user and also increases the engagement with the user. This happens as the perceived value of the bundled products is more than the individual products.