The important elements that characterise the most successful efforts at integrating suppliers in new product development and explain how these factors contribute to success

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
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The important elements that characterise the most successful efforts at integrating suppliers in new product development and explain how these factors contribute to success

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