MKTG 12:STUDENT ED.-TEXT - 12th Edition - by Lamb - ISBN 9781337407595
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MKTG 12:STUDENT ED.-TEXT
12th Edition
Lamb
Publisher: Cengage
ISBN: 9781337407595

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Book Details

Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience-all at an affordable price. With MindTap, students can access their course materials and study tools anytime, and on most devices!

More Editions of This Book

Corresponding editions of this textbook are also available below:
MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
10 Edition
ISBN: 9781305631823
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12 Edition
ISBN: 9781337407588
Mktg 7
7 Edition
ISBN: 9781285091860
MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)
8 Edition
ISBN: 9781285432625
MKTG 11
11 Edition
ISBN: 9781337116831
MKTG 9:STUDENT ED.-TEXT
9 Edition
ISBN: 9781285860145
MKTG 13 W/ ACCESS CODE
13 Edition
ISBN: 9780357467145
Marketing 12: Student Edition - Text Only
13 Edition
ISBN: 9780357127803
MRKT 13:STUDENT ED+MINDTAP 2.0
13 Edition
ISBN: 9780357725184

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