The management of Brinkley Corporation is interested in using simulation to estimate the profit per unit for a new product. The selling price for the product will be $45 per unit. Probability distributions for the purchase cost, the labor cost, and the transportation cost are estimated as follows:   Procurement Cost ($) Probability Labor Cost ($) Probability Transportation Cost ($) Probability 10 0.2 18 0.25 2 0.74 12 0.35 20 0.35 5 0.26 13 0.45 22 0.1         25 0.3         Compute profit per unit for the base-case, worst-case, and best-case scenarios.

Essentials of Business Analytics (MindTap Course List)
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ISBN:9781305627734
Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Chapter15: Decision Analysis
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The management of Brinkley Corporation is interested in using simulation to estimate the profit per unit for a new product. The selling price for the product will be $45 per unit. Probability distributions for the purchase cost, the labor cost, and the transportation cost are estimated as follows:

 

Procurement
Cost ($)

Probability
Labor
Cost ($)

Probability
Transportation
Cost ($)

Probability
10 0.2 18 0.25 2 0.74
12 0.35 20 0.35 5 0.26
13 0.45 22 0.1    
    25 0.3    

 

 

  1. Compute profit per unit for the base-case, worst-case, and best-case scenarios.

    Profit per unit for the base-case: $  fill in the blank 1

    Profit per unit for the worst-case: $  fill in the blank 2

    Profit per unit for the best-case: $  fill in the blank 3

  2. Construct a simulation model to estimate the mean profit per unit. If required, round your answer to the nearest cent.

    Mean profit per unit = $  fill in the blank 4

  3. Why is the simulation approach to risk analysis preferable to generating a variety of what-if scenarios?

    The input in the box below will not be graded, but may be reviewed and considered by your instructor.



  4. Management believes the project may not be sustainable if the profit per unit is less than $5. Use simulation to estimate the probability the profit per unit will be less than $5. If required, round your answer to one decimal place.

    fill in the blank 6%
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