The marketing department at XYZ Company has found that, when Product ABC is sold at a price of p dollars per unit, the number æ of Product ABC sold is given by the demand equation x = 260 – 13p. (a) Find the model that expresses the revenue R as a function of the price p. (Note that R = xp, the unit price times the number of units sold) R(p) = (b) Explain how would you find the price that will maximize the revenue (the optimal price), and the maximum revenue. Use the box below to type your answer.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter4: Estimating Demand
Section: Chapter Questions
Problem 7E
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(c) Find the optimal price and the maximum revenue.
The optimal price:
dollars
The maximimum revenue:
dollars
(d) Sketch the graph of the parabola that is used in solving this problem. Label the vertex of the
parabola. Indicate x-intercepts on paper, scan/take a picture or your work and upload it into space
below.
Transcribed Image Text:(c) Find the optimal price and the maximum revenue. The optimal price: dollars The maximimum revenue: dollars (d) Sketch the graph of the parabola that is used in solving this problem. Label the vertex of the parabola. Indicate x-intercepts on paper, scan/take a picture or your work and upload it into space below.
The marketing department at XYZ Company has found that, when Product ABC is sold at a price of p
dollars per unit, the number x of Product ABC sold is given by the demand equation
260 — 13р.
(a) Find the model that expresses the revenue R as a function of the price p. (Note that R = xp, the
unit price times the number of units sold)
R(p) =
(b) Explain how would you find the price that will maximize the revenue (the optimal price), and the
maximum revenue. Use the box below to type your answer.
Transcribed Image Text:The marketing department at XYZ Company has found that, when Product ABC is sold at a price of p dollars per unit, the number x of Product ABC sold is given by the demand equation 260 — 13р. (a) Find the model that expresses the revenue R as a function of the price p. (Note that R = xp, the unit price times the number of units sold) R(p) = (b) Explain how would you find the price that will maximize the revenue (the optimal price), and the maximum revenue. Use the box below to type your answer.
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