The Miramar Company is going to introduce one of three new products: a widget, a hummer, or a nimnot. The market conditions (favorable, stable, or unfavorable) will determine the profit or loss the company realizes, as shown in the following payoff table: Market Conditions Favorable Stable Unfavorable Product .2 .7 .1 Widget $120,000 $70,000 $ 30,000 Hummer $60,000 $40,000 $20,000 Nimnot $35,000 $30,000 $30,000 Using EMV and EOL approach, which product they should introduce? Also calculate Expected Value of Perfect Information (EVPI).
The Miramar Company is going to introduce one of three new products: a widget, a hummer, or a nimnot. The market conditions (favorable, stable, or unfavorable) will determine the profit or loss the company realizes, as shown in the following payoff table: Market Conditions Favorable Stable Unfavorable Product .2 .7 .1 Widget $120,000 $70,000 $ 30,000 Hummer $60,000 $40,000 $20,000 Nimnot $35,000 $30,000 $30,000 Using EMV and EOL approach, which product they should introduce? Also calculate Expected Value of Perfect Information (EVPI).
Operations Research : Applications and Algorithms
4th Edition
ISBN:9780534380588
Author:Wayne L. Winston
Publisher:Wayne L. Winston
Chapter11: Nonlinear Programming
Section11.13: Pareto Optimality And Tradeoff Curves
Problem 5P
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The Miramar Company is going to introduce one of three new products: a widget, a hummer, or a nimnot. The market conditions (favorable, stable, or unfavorable) will determine the profit or loss the company realizes, as shown in the following payoff table: Market Conditions Favorable Stable Unfavorable Product 2 7 W1 Widget $120.000 $70,000 $ 30,000 Hummer $60,000 $40,000 $20,000 Nimnot $35,000 $30,000 $30,000 Using EMV and EOL approach, which product they should introduce? Also calculate Expected Value of Perfect Information (EVPI).
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