b. If the fixed costs for the Mark Twain Press increased, would the new break-even point be higher or lower?O HigherO LowerO It would remain the sameO There is insufficient information to answer this questionc. If the Mark Twain Press could decrease the variable cost for each copy of AVoyage to Arcturus, would the new break-even point behigher or lower?O HigherO LowerO It would remain the sameO There is insufficient information to answer this question The publisher, Mark Twain Press, feels it has problems. The CEO, Charles Dickens, has instigated an analysis of costs. Here are thedetails of its cult classic, A Voyage to Arcturus.• A Voyage to Arcturus has fixed costs of $380,000• A Voyage to Arcturus has variable variable costs per book of $9.00• The book, A Voyage to Arcturus, sells for $23.00 per copya. To reach breakeven, how many copies of A Voyage to Arcturus must be sold? (Roundup your answer to the next whole number.)Books to be sold

Answered: The publisher, Mark Twain Press, feels…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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