The role of the marketing manager is inclusive as to the development and implementation of the strategic marketing plan.  please outline the core elements of an effective marketing strategy and how the role of the marketing manager influences the overall development and implementation of the marketing strategy.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
Section: Chapter Questions
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 The role of the marketing manager is inclusive as to the development and implementation of the strategic marketing plan.  please outline the core elements of an effective marketing strategy and how the role of the marketing manager influences the overall development and implementation of the marketing strategy.

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