The senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions: 1. In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind. 2. What are the three major barriers the company have to encounter when it is going to enter this country? 3. Based on the barriers you have identified above, recommend and justify an entry mode for the consideration of the senior management. Explain your ideas in detail.

The senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions: 1. In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind. 2. What are the three major barriers the company have to encounter when it is going to enter this country? 3. Based on the barriers you have identified above, recommend and justify an entry mode for the consideration of the senior management. Explain your ideas in detail.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter6: International Management

Section: Chapter Questions

Problem 10CRQ: What are the various means available to companies to go international? When is an exporting strategy...

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