the services provided by a firm you do business with (your favorite airline, your favorite restaurant) with respect to service quality. In your mind, has this organization distinguished itself from its competitors on any particular service quality dimension?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Describe the services provided by a firm you do business with (your favorite airline, your favorite restaurant) with respect to service quality. In your mind, has this organization distinguished itself from its competitors on any particular service quality dimension? 

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