The three modern approaches - ICT (Information and Communication Technologies) pillars Pillar 1- Data/information collection and distribution technologies- Application of specialised technological solutionsPillar 2- Information Management / Knowledge Management Systems - Business intelligence- Extension of enterprise resource management systems to specific applications (MIS, supply chain)Pillar 3- Web and Internet exploitation- Development of e-business and mobile business models / e-mobile business and social marketing media QUESTION Present the 3 pillars of emerging technologies for e-business and marketing. Give 2 examples application for each of them.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The three modern approaches - ICT (Information and Communication Technologies) pillars

Pillar 1
- Data/information collection and distribution technologies
- Application of specialised technological solutions
Pillar 2
- Information Management / Knowledge Management Systems - Business intelligence
- Extension of enterprise resource management systems to specific applications (MIS, supply chain)
Pillar 3
- Web and Internet exploitation
- Development of e-business and mobile business models / e-mobile business and social marketing media

QUESTION

Present the 3 pillars of emerging technologies for 
e-business and marketing. Give 2 examples 
application for each of them.

 

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