The value test that a business plan must pass to attract financing from lenders and investors involves proving

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The value test that a business
plan must pass to attract
financing from lenders and
investors involves proving
that the company can gain a
O competitive advantage over its key
competitors
that the business venture will
provide lenders and investors a high
probability of repayment or an
attractive rate of return
that a market for the company's
product or service actually does
exist and that the company can
actually build it for the cost
estimates included in the plan
that the industry in which the
business will compete is growing
faster than the overall economy and
has room for more competitors
Transcribed Image Text:The value test that a business plan must pass to attract financing from lenders and investors involves proving that the company can gain a O competitive advantage over its key competitors that the business venture will provide lenders and investors a high probability of repayment or an attractive rate of return that a market for the company's product or service actually does exist and that the company can actually build it for the cost estimates included in the plan that the industry in which the business will compete is growing faster than the overall economy and has room for more competitors
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