Ankit The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternativesinclude television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shownConstraintAudience per advertisementCost per advertisementMaximum media usage1010To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% ofthe total number of advertisements authorized(a) If the promotional budget is limited to $15,900, how many commercial messages should be run on each medium to maximize total audience contact?TelevisionRadioOnlineTelevision Radio Online300,00054,000 120,000$2,000$300 $600Radio Budget (in dollars)Online Budget (in dollars)Total Audience20What is the allocation of the budget among the three media, and what is the total audience reached?Television Budget (in dollars) $$(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

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Answered: The Westchester Chamber of Commerce…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 150,000 17,000 35,000 Cost per advertisement $1,500 $250 $500 Maximum media usage 12 18 11 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter “0”. Advertisement Alternatives No of commercialmessages Television…
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online 100,000 16,000 35,000 Audience per advertisement Cost per advertisement $1,500 $250 $650 Maximum media usage 10 24 14 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited…
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