The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement 200,000 36,000 80,000 Cost per advertisement $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television ___ Radio____ Online____ What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget___ Radio Budget___ Online Budget___ Total Audience___ By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) _______
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown.
| Constraint | Television | Radio | Online |
|---|---|---|---|
| Audience per advertisement | 200,000 | 36,000 | 80,000 |
| Cost per advertisement | $2,000 | $300 | $600 |
| Maximum media usage | 10 | 20 | 10 |
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.
(a)
If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact?
Television ___
Radio____
Online____
What is the allocation of the budget among the three media, and what is the total audience reached?
Television Budget___
Radio Budget___
Online Budget___
Total Audience___
By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)
_______
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