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- Good market research is essential for planning and forecasting. It also helps target the appropriate market. As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?Explain the structure of a well-defined marketing research problem, including the broad statement and the specific componentsWhere are data for marketing research obtained? Giveexamples of internal and external data.