There are two approaches to privacy concerns on the web that were discussed in the chapter. The first is the "__________________" approach that privacy advocates prefer, which is when the collection of information would be off-limits unless a user specifically allowed it. The second approach is the "___________________" that marketers prefer, because it means that our information is automatically collected until a user explicitly chooses not to allow it.

There are two approaches to privacy concerns on the web that were discussed in the chapter. The first is the "" approach that privacy advocates prefer, which is when the collection of information would be off-limits unless a user specifically allowed it. The second approach is the "_" that marketers prefer, because it means that our information is automatically collected until a user explicitly chooses not to allow it.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section18.2: Salesforce.com Sold On Stakeholder Satisfaction

Problem 1C

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