They asked about applying forecasting techniques like 2 moving average and naive .. XYZ Company for Tea ProductionXYZ Co is a prominent company in the FMCG industry. It provides 400 differentbrands spanning 14 categories of home, personal care and foods products. XYZis now one of the world's biggest companies. Their first business in the MiddleEast started in Saudi Arabia in the 1930's and by 1978, the first factory was setup in Jeddah to supply the Middle East region with home and personal careproducts. In Egypt, XYZ established in 1991 a joint venture with an Egyptiancompany creating one of the largest FMCG businesses in Egypt. In 2000, XYZestablished its tea factory in Borg El Arab to produce high quality tea. The totalsales for XYZ (the tea factory) were around 60 Million Egyptian pounds duringyear 2020. The company is operating under a strategy that aims to provide thebest tea tasting experience to its customers (differentiation strategy).ForecastingDuring the last board of directors meeting, there was a hot discussion about thefuture of the tea business. The General Manager of the tea business shared thelatest sales numbers. He highlighted the constant growth in sales in years 2018,2019 and 2020. However, the current conditions in Egypt and the world calls forreassessment of their future sales. Thus, the General Manager highlighted theneed to reassess the forecasting techniques that they currently use.MonthYear 2018Year 2019Year 2020Jan185000240000257000Feb203000234000250000Mar206000229000240000228000235000AprMayJun208000210000215000295000192000265000208000252000Jul255000230000AugSepOct190000200000220000201000210000225000225000183000200000Nov207000227000250000Dec225000237000271000

We would determine the MAD value using each forecasting technique, I would choose the forecasting…

Answered: They asked about applying forecasting…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 3VC

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The case above discusses design and innovation at Dyson Appliances Limited (DAL). As a purchasing manager, advice on the best way to source the relevant material required in the production of DAL’s first vacuum cleaner.
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