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- Read the case Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste by By: John A. Quelch and Margaret L. Rodriguez Question: What are the company’s financial, market capabilities, their competencies? Problem Definition:1. You have been hired an the New Marketing Director for a new and upcoming company, How would you introduce a new detangling hair product to the market, targeting all hair types.How would a manager implement relationship marketing? Example..