ase Study: Women Sales Force at Tupperware Make an executive summary, time context and viewpoint
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Case Study: Women Sales Force at Tupperware
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- 30- Jabal Al Akhdar Hotel wants to maximize the performance of its field sales forces. What approach would you suggest as best action for the company? a. Develop a strong advertising plan b. Retrain staff in sales techniques c. Review staff expense accounts d. Develop a strong marketing plan44- AlMarai Company’s marketing team and sales team work as partners to reach the sales targets. In this context evaluate and identify which one of the following is not relevant in sales teams’ partnership with the marketing team? a. Follow-up with potential customers b. Maintaining Accounting services. c. Sending mails to customers d. Facilitating following contactsCreative Homework/Short Project. Assume that a small regional microbrewery has hired you to help them with their target marketing. They are prettyunsophisticated about marketing—you will need to explain some thingsto them and provide ideas for their future. In the past, the microbreweryhas simply produced and sold a single beer brand to the entire market—amass-marketing strategy. As you begin your work, you come to believe that the firm could be more successful if it developed a target marketing strategy.Write a memo to the owner outlining the following:a. The basic reasons for doing target marketing in the first placeb. The specific advantages of a target marketing strategy for the microbreweryc. An initial “short list” of possible target segment profiles
- CASE 14 "HIps Feel Good"- Dove's Campaign for Real Beauty Selling consumer products has become increasingly difficult for the following reasons: information overflow, interchangeable products, resistance to advertising, difficulty in differentiation, etc. How did Unilever attempt overcome these challenges?Tom is a business owner that has just asked his team the question, “What do we do best?” Which of the four marketing management philosophies is Tom using? Question 2 options: a) Production orientation b) Sales Orientation c) Market Orientation d) Societal Marketing OrientationDove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented "Why Thinking You’re Ugly is Bad for You" at a TED Talks event. In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove's customers (and potential customers)? What are the advantages? What are the disadvantages?
- Q1: What is meant by a “communications strategy” and a “creative strategy”?Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 13. How the message channel is the path through which the message moves from source to receiver.14. In the marketing communication process, competing advertising messages create noise, How?15. What is strategy implementation? What questions must strategy makers consider to begin the implementationprocess?Creative Homework/Shon Project. As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communicationstrategies. The uaditional elements used include advertising, sales promotion.public relations. and personal selling. Which of these do you fee.I would bemost effective for each of the following clients?a. A bookstoreb. An alJ-inclusive resort hotelc. A univers·ityd. A company that produces organic snackse . A sports equipment company
- INSTRUCTION: Please answer the following questions in no lesser than one (1) paragraph and not exceeding three (3) paragraphs. (10 points each). 1. How can an organization implement the marketing concept? 2. What is customer relationship management? What is it so important to "manage" this relationship?21- E-government development success factors are user-centred success factors, e-service success factors and IT success factors. Select one: a. True b. FalseIn Class, 10–25 Minutes for Teams assume that youare a member of the marketing department for afirm that produces several brands of snack foods.Your assignment is to develop recommendations forconsumer and trade sales promotion activities for anew low-fat, low-calorie, high-protein snack food.Develop an outline of your recommendations forthese sales promotions. in a role-playing situation,present and defend your recommendations to yourboss