To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television sho authorized. (a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each medium to maximize total audience contact? Television 5 15 10 Radio Online What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) $ 10000 $ (4500 $ 6000 1868000 Radio Budget (in dollars) Online Budget (in dollars) Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) 10261
Master Budget
A master budget can be defined as an estimation of the revenue earned or expenses incurred over a specified period of time in the future and it is generally prepared on a periodic basis which can be either monthly, quarterly, half-yearly, or annually. It helps a business, an organization, or even an individual to manage the money effectively. A budget also helps in monitoring the performance of the people in the organization and helps in better decision-making.
Sales Budget and Selling
A budget is a financial plan designed by an undertaking for a definite period in future which acts as a major contributor towards enhancing the financial success of the business undertaking. The budget generally takes into account both current and future income and expenses.
Budget is termed as surplus if the expenses are lesser than the income. It is balanced if income meets the expenditure and it is a deficit budget if expenses are higher than the income.
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